Africa’s Cultural Ambassador, African knowledge broker, and Continental Bridge Builder are just few of the names Elias Wondimu was called in his life in the United States. After careful examination of the American media landscape and book market, an exiled journalist from Ethiopia, Wondimu discovered that stories and subjects from Africa or its residents in the diaspora are tagged negatively, ignoring the positive, subtleties and nuances that define them. As a solution, he started a media company—TSEHAI Publishers, which gives socially responsible publications and fill the void that exists in the market place. Wondimu often says that he doesn’t have a five years plan but of fifty, that aims to empower the next generation; so that they become the change that we want to see in the world.